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How did you get into the enablement field, and what advice would you give to someone with enablement experience but without the official title to break into the field?

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  1. John Heywood
    John Heywood

    Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y

    While I'm not a Sales Enablement professional, I've been fortunate to have opportunities to move laterally in my career. I started in Sales (Account Management), then moved into Product Marketing for several years before taking the leap into Product Management, which I did for 3 years at Twitter and then a smaller B2C startup. I ultimately realized my calling is in Product Marketing, but I draw heavily on my experience on both the Sales and Product side of the house, as these are two of my core ...Read More

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