In the enablement, be clear on who this is for. Maybe not every seller needs to be “certified” on every new market or vertical. Engage with the sales teams who have those accounts in their territory and make sure the content is useful for them. Research their current level of understanding of a particular market and the sales stages to make sure the enablement is hitting the mark. Do they need more help with prospecting messaging for outreach and target persona 101? Or do they need more bottom o ...Read More
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