Evelyn Ju

The focus is on product education and differentiation, essentially helping your customers understand why they should continuously choose your product over others througho...

It is one of the most important partnerships. There is a shared goal around enabling sales to sell by telling a consistent narrative and connecting with ideal customers t...

Invest and focus on learning new things — specifically anything that can help you better understand the business/product/customer or pick up new skills, whether it’s rela...

PMMs here in general have regular meetings with Product, CS, and Sales to support ongoing product launches, facilitate internal training, and gather customer feedback. Ho...

If you are at a smaller company with little or no structure, it’s a great opportunity for you to build the foundation from scratch. It can be a daunting task, but inactio...

It’s important to set expectations up front in terms of what you are trying to accomplish, why it’s important and how it will be used. It’s easy for messaging related dis...

In general, I would bucket the insights we need into a few different categories: for team planning and priorities, customer insights, and feedback on specific messaging o...

It’s always difficult to navigate tense relationships. It’s important not to take this all upon yourself. If you are looking to help, I think the first step is to assess ...

Like most cross-functional work, the most important thing is to build trust and establish shared goals early on. Instead of delegating work, involve them in your process,...

The key is to first align on the framework for making decisions (e.g. market opportunity, customer retention/expansion goals, revenue impact, etc. and how you prioritize ...