Evelyn Ju

The focus is on product education and differentiation, essentially helping your customers understand why they should continuously choose your product over others throu...Read More

Invest and focus on learning new things — specifically anything that can help you better understand the business/product/customer or pick up new skills, whether it’s r...Read More

If you are at a smaller company with little or no structure, it’s a great opportunity for you to build the foundation from scratch. It can be a daunting task, but inac...Read More

It is one of the most important partnerships. There is a shared goal around enabling sales to sell by telling a consistent narrative and connecting with ideal customer...Read More

It’s important to set expectations up front in terms of what you are trying to accomplish, why it’s important and how it will be used. It’s easy for messaging related ...Read More

In general, I would bucket the insights we need into a few different categories: for team planning and priorities, customer insights, and feedback on specific messagin...Read More

It’s always difficult to navigate tense relationships. It’s important not to take this all upon yourself. If you are looking to help, I think the first step is to asse...Read More

PMMs here in general have regular meetings with Product, CS, and Sales to support ongoing product launches, facilitate internal training, and gather customer feedback....Read More

The key is to first align on the framework for making decisions (e.g. market opportunity, customer retention/expansion goals, revenue impact, etc. and how you prioriti...Read More

Like most cross-functional work, the most important thing is to build trust and establish shared goals early on. Instead of delegating work, involve them in your proce...Read More