How do you build a high functioning product marketing team? How do you structure responsibilities?
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 30
I follow these 5 steps:
I hire the "crème de la crème" players
I think through the best PMM org design
I methodically stay aligned with our cross-functional partners
I communicate the team’s value and impact to the C-suite
I stay laser-focused on measuring success and impact, not volume and activity
I plan strategically
911 Views
Related Ask Me Anything Sessions
Adobe Head of Product Marketing (APAC), Jeremy Wood on Building a Product Marketing Team
December 18 @ 9:00AM PST
SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
Instruqt VP of Marketing, Sean Lauer on Building a Product Marketing Team
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Related Questions
I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported. What's an example of a company that you think does product marketing really well?What's the biggest challenge you've ever faced as a product marketing leader and how did you overcome it?What's your framework to prioritizing needs / deliverables when establishing product marketing?How do you retain good talent, especially when Product Marketing role are in such high demand across the industryWhat is NOT in the scope of product marketing?