How do you build a high functioning product marketing team? How do you structure responsibilities?
3 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
Probably an obvious answer but for me it's always started with the talent..people people people. Poor hires have always plauged folks and its very hard to translate that ...
3816 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 11mo
I have implemented the following structures:By product line - this lets PMMs go deep on a specific product, while going wide on PMM craft (i.e. everyone does launches, en...
740 Views
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Clari VP, Brand, Content and Product Marketing • 2y
I follow these 5 steps:I hire the "crème de la crème" playersI think through the best PMM org designI methodically stay aligned with our cross-functional partnersI commun...
959 Views
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