What do you think of a public product roadmap for the customers as part of product marketing?
Figma Product Marketing • 4y
I’m generally in favor of being transparent with customers when it comes to the product roadmap. It can be a great opportunity for Account Managers to engage with custome...
1045 Views
Kodex Head of Marketing & Government Relations • 5y
I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your mar...
1435 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I dont really have a strong "pro" for why to do this, so I personally wouldnt put too much time and effort into it. But it may make sense for your business challenges. I ...
612 Views
I think it’s great to share a public roadmap if your company is able to meet timelines and expectations. We provide public roadmaps for our customers on our external webs...
1146 Views
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe • 2y
I think an external-facing roadmap is pretty much a requirement these days. I have always advocated for and will always advocate for this to be a part of our sales toolki...
516 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
I love this question. Let me start with an example. What is a demo? Is it a demonstration of a product's features and capabilities? or Is it an excuse to get on a call ...
389 Views
Related Questions
How do you track and demonstrate how product marketing has influenced the roadmap?What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?In what ways can Product Marketing share the roadmap externally? Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?In what ways can product marketing share the roadmap externally?