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What do you think of a public product roadmap for the customers as part of product marketing?

Priya Kotak
Figma Product Marketing4y
I’m generally in favor of being transparent with customers when it comes to the product roadmap. It can be a great opportunity for Account Managers to engage with custome...
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1045 Views
Stacey Wang
Kodex Head of Marketing & Government Relations5y
I like the idea and intent behind increasing transparency and visibility, as well as communications efficiency—but the answer to this question totally depends on your mar...
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1435 Views
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Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini3y
I dont really have a strong "pro" for why to do this, so I personally wouldnt put too much time and effort into it. But it may make sense for your business challenges. I ...
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612 Views
Alina Fu
Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete1y
I think it’s great to share a public roadmap if your company is able to meet timelines and expectations. We provide public roadmaps for our customers on our external webs...
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1146 Views
Kavya Nath
Meta Product Marketing, Reality Labs | Formerly Sprinklr, YuMe2y
I think an external-facing roadmap is pretty much a requirement these days. I have always advocated for and will always advocate for this to be a part of our sales toolki...
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516 Views
Ajit Ghuman
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com6y
I love this question. Let me start with an example. What is a demo? Is it a demonstration of a product's features and capabilities? or Is it an excuse to get on a call ...
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389 Views