Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo
To make the prioritization conversation easier, I think a few things need to be in place - A relationship with the stakeholder: I like to have regular 1:1s with my key stakeholders across the Marketing team, even if only once a month or once every 6 weeks. These 1:1s help to build trust, discuss what's top of mind, and give a preview of what's on the horizon, which makes prioritization conversations later much easier. Tie to a clear business outcome: I think it's the responsibility of PMM to cle ...Read More
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