How do you deal with big and conflicting opinions from key stakeholders on your messaging?
7 Answers
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
This is a challenge at many organizations. The way I approach this is to prioritize customer insights and feedback as the guiding force behind our messaging decisions.
496 Views
Etsy Senior Director, Seller Growth & Retention • 2y
This happens a lot as a Product Marketer! While it's great to take multiple stakeholders opinions into account, product marketers have a unique vantage point in their org...
1405 Views
Upcoming Event
Mastering Market Research
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y
This is always hard and only gets harder as you move up in an organization. Ultimately, you need to figure out who is the main decision maker (is it the CEO, head of prod...
602 Views
Close Head of Product Marketing • 2y
The best way to mitigate this risk (and this is a very common risk) is to stand up messaging projects as a formal project. This means: There is a clear project plan that ...
425 Views
Shopify Senior Product Marketing Lead • 2y
The best way to resolve conflicting opinions from key stakeholders on messaging is to test and validate your messaging with your target audience. If you have data, even q...
593 Views
Upstart Product Marketing Director, New Products • 2y
Disagree and commit. When we come to a crossroads, we often turn to AB testing as the deciding factor—or even launching a survey asking similar audiences what they find m...
383 Views
Inngest Head of Marketing • 2y
If the opinions on messaging feel REALLY divergent, it’s usually because 1) you’re not all answering the same question or 2) you’re actually disagreeing about copy not me...
449 Views
Related Questions
How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used? What is your advice on creating messaging for multiple audiences for an enterprise B2B product with end-users that are different from the buyer committee? How would you decide what marketing materials to go with each message in a product launch? Which stakeholders do you typically need to involve in your messaging project?How do you suggest managing feedback from a large pool of "stakeholders" when it comes to finalizing messaging you've put together.What indicators should we look out for to know to hit pause to test messaging? (many launches go to quickly to test messaging before it hits market)When various audiences have differing levels of required depth or technical literacy and interest, how do you organize your messaging so that the most relevant information, reaches the intended audience?