When you think about product launch, what post-launch activities are mission critical?

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Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • June 21

It certainly depends on the launch tier along with other market factors/customer dimensions, but typically I am looking at the data to inform next steps. Did we hit our product usage target? Is the na

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Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?

What are the three main deal-breakers in product marketing of a B2B product launch?

What is the role of Product Marketing compared to other parts of the business in driving product adoption?

What product launch metrics should B2B SaaS product marketers be accountable for?

What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?

How and when do you integrate qualitative research throughout your product development and launch cycle?