When you think about product launch, what post-launch activities are mission critical?

It certainly depends on the launch tier along with other market factors/customer dimensions, but typically I am looking at the data to inform next steps. Did we hit our product usage target? Is the narrative landing in sales calls (listening to gong recordings)? Is the pitch deck working (checking deal velocity in SFDC)? I am continually tweaking to ensure we are landing in a place of impact and not stagnation. Aside from this, the mission critical post-launch activity should be - the RETROSPECT ...Read More

This is entirely dependent on the tier level of your product launch. How you treat a tier 1 launch vs a small feature update will ultimately change how you approach your post-launch needs. For any product launch a few key activities I include in post-launch are: Set up a post-mortem meeting to discuss what went well pre-launch and during launch Analyze and report on your key metrics you outlined as important during your pre-launch phase (product usage, CSAT, attach rate, etc.) Identify any oppor ...Read More

After a product launch, the immediate period is crucial for ensuring the product's long-term success. The following are six key factors to consider during this phase: User onboarding: Equip users with resources (tutorials, documentation, etc.) to ensure seamless adoption. Collect feedback: Set up a system to quickly gather feedback from early adopters. This feedback can help identify unforeseen issues, provide insights for future improvements, and ensure long-term customer satisfaction. Analyze ...Read More

This really depends on the main objectives of the launch. But here are some activities to consider: Launch retro: These are crucial because they provide an opportunity to reflect on the entire launch process, identifying what went well and what could be improved. This will help the launch teams learn from the experiences, fostering continuous improvement and ensuring that future launches are even more successful and efficient. Performance monitoring and analysis: Track key usage metrics such as ...Read More