ServiceNow Global Partner Marketing Director • 10mo
Generating buy-in, whether you call it alignment, influence, or trust is the most important skill you can build and master as a marketer. It's not a skill you master on a single project, it's a muscle that you master over time. After spending a few years In product marketing, I realized that creating polished content and clever positioning could only get you so far. The most senior leaders weren't necessarily the best marketers, but they were able to build empathy and relevance with others. So i ...Read More
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