As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?

Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking for you to come to the market.  A seniors sales stakeholder in a SaaS organization's job is to drive revenue, and the easiest way for them to do that is to launch a new product. If they are not welcoming ...Read More

A colleague once told me that Product Marketing is a team sport. I couldn't agree more, and gaining alignment and getting buy-in with stakeholders is a critical success factor in the role. The questioner asks about senior stakeholders, but I think it’s important for product marketers to think about all stakeholders, regardless of the level or title. The first -- and most important -- part of buy-in is listening. Great product marketing leaders listen very well. If I’m starting in a new role or b ...Read More

Tbh—this is very hard since most of us sit in North America, and we think the world ends in North America.  The key here is to listen to their priorities. They are on the ground and might have different needs. Start with your internal customers before you push for a global GTM strategy. Make sure the diagnosis of the problem in your strategy includes their issues. If their issues are addressed, the rest is more about alignment and ensuring they have a stake in the game, meaning they have to do s ...Read More

The key with getting buy-in with senior stakeholders is to engage them at the right time, with the right level of detail, so that you’re able to understand what matters most to each stakeholder and how to best incorporate their input. There are a few components to doing this well: Clearly outline the DACI (driver, approver, contributor, informed) for the GTM. Understand whether each senior stakeholder is an approver, contributor, or informed. Just because a stakeholder is senior does mean they a ...Read More