Sharebird

How do you get customers from diverse products interested in a single platform?

Let's say the company has a portfolio of complex products, each one that does something totally different, but they all work together to create a single platform. But here's the catch: customers are used to buying individual products vs the platform. How do you make that switch and roll it out to existing customers and the rest of the market?

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1 Answers
  1. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 6mo

    Right now is the perfect time to drive this shift. Leaders are under pressure to fund AI initiatives with flat budgets. Consolidation is a great way to do that, meaning trimming the long tail of point solutions to free up cash. Here's how I’d approach it: Lead with outcomes: Show customers they can solve problems they’d struggle to solve with point solutions, like building AI agents that need real-time data, or launching new capabilities in weeks instead of months by eliminating integration work ...Read More

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