How do you influence or convince stakeholders who prefer to consult AI more than product marketing?
3 Answers
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
Treat AI-generated work as a starting point and a conversation starter, not a threat — partner with stakeholders on what they've built.If a stakeholder in product has use...
235 Views
GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 1mo
Lean into AI by creating PMM-informed bots and context windows that scale your team's expertise and make it accessible to stakeholders.At GitHub, the team has gone beyond...
248 Views
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ServiceNow VP, Product Marketing - CRM • 1mo
Don't fight it — give stakeholders a better version of AI that's grounded in your PMM knowledge, such as synthetic personas built on your research.You can't tell people y...
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Related Questions
Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!What are the best ways to influence without authority?When you first join an organization as a PMM what is the very first thing you do to begin your influence?What are the best ways to influence those you don't have authority over?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are some tips for influencing senior leaders?