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What are the best ways to influence without authority?

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2 Answers
Stakeholder Management
  1. Lauren Buchman
    Lauren Buchman

    GitHub Senior Director of Product Marketing | Formerly Cloudflare, Google Cloud, Google Developers, Observable, Orb • 2mo

    Build trust, find the right executive sponsorship, and focus your energy where you're explicitly welcomed and can make an impact. In engineering-driven organizations, not every team will immediately see the value of PMM. Rather than trying to win everyone over at once: - Find the teams and individuals who want to be successful and work with them. - Make them successful and tout those wins. - Other teams will want to be part of what you're making happen — the right folks will follow. - If executi ...Read More

    256 Views
  2. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 2mo

    Use customer evidence, intuitive logic, and options as your currencies when you lack formal authority. When you're not the decision maker, you still have powerful tools: 1. **Intuitive communication**: Make your perspective make more logical sense than the alternative. If you can present something visually and clearly that resonates, that's a real currency. 2. **Customer validation**: Bring conflicting feedback to a group of friendly customers. Present both versions and let their responses guide ...Read More

    248 Views

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