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What are the best ways to influence those you don't have authority over?

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2 Answers
Stakeholder Management
  1. Lara McCaskill
    Lara McCaskill

    Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2mo

    Data is table stakes, but understanding the motivation behind your cross-functional partner's feedback is equally important for knowing how to respond. Always have a strong understanding of the data that backs up your position. Beyond that, take time to understand where your cross-functional partner is coming from. For example, if a sales rep is pushing back on messaging, ask yourself: is this coming from recency bias — a single customer conversation that may be an outlier? If so, maybe they don ...Read More

    233 Views
  2. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 2mo

    Use multiple 'currencies' — intuition/logic, customer evidence, and options — to influence stakeholders when you don't have decision-making power. As a PMM, you have several currencies available when you can't simply say no or override a decision: 1. **Intuitive storytelling**: Make your angle make more sense than the alternative. If you can communicate visually and logically in a way that lands with someone, that's a powerful currency. 2. **Customer evidence**: No one can argue with customers. ...Read More

    250 Views

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