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What are the best ways to influence those you don't have authority over?

Lara McCaskill
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, PandoraSat
Data is table stakes, but understanding the motivation behind your cross-functional partner's feedback is equally important for knowing how to respond.Always have a stron...
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Eric Bensley
ServiceNow VP, Product Marketing - CRMSat
Use multiple 'currencies' — intuition/logic, customer evidence, and options — to influence stakeholders when you don't have decision-making power.As a PMM, you have sever...
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84 Views
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