Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: What does your stakeholder care about from a business perspective? What information do they need, and where do they prefer to access that information? What do your stakeholders like to do, as humans, outside of these decisions? For example, internal c-suite folks may care about growth and scale, and you interact with the ...Read More
1,544
Views
