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Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!

Sherry Wu
Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco3y
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 t...
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