What recommendations do you have for influencing the roadmap early?
5 Answers
Nextdoor Ex-Head of Product Marketing • 4y
Here are a few of my approaches to influence product leadership on the product priorities: Work cross-functionally across UX, research, Data Science, Product Operations,...
1364 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Building relationships with the right stakeholders. If you want to have any influence regarding the product roadmap you need to garner respect from the people who already...
1467 Views
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Atlassian, Wiz, Splunk, Ting
In B2B SaaS, the roadmap is an important sales tool. Buyers aren't just buying a tool, they're buying into your company's strategy for the future, and the roadmap you com...
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fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
A Product Marketer can influence the product roadmap by bringing valuable insights to the table and building a trusted relationship with the product team. In terms of ins...
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Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?How can you influence the roadmap when product managers have to plan so far in advance?How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?