MURAL Vice President, Segment Marketing | Formerly LinkedIn • 8mo
First things first, make sure everyone agrees on the list of accounts that are targeted for ABM. That might sound basic, but I’ve seen many ABM plans fail to launch because there’s not agreement about which industries, companies, or personas to go after. It’s critical for Marketing, Sales, and Operations to team up and settle on what “Target Accounts” means. If everyone has a different idea, you end up chasing different goals, which just leads to confusion and makes it tough to measure what’s w ...Read More
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