How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?

I'll start by saying that this isn't always easy. Depending on the industry and company, it can be a much more difficult transition because they can be very different roles. If you're looking to transition to Enterprise, I'd suggest starting with why. Do you love a specific part of your job now that you'll get more of in Enterprise? Focus on roles that include that component that you love -- which could be more upstream or downstream parts of the job. Enterprise product marketing usually (but no ...Read More

I made a similar jump and learned that what matters most is not whether you’ve done enterprise before, but whether you can think strategically, influence cross-functionally, and tell a compelling story that resonates up and across. Start by showing you understand how enterprise buyers think and buy, even if you haven’t marketed to them directly. Enterprise PMM isn’t just about bigger logos, it’s about longer more strategic sales cycles, more stakeholders, deeper product integration, and risk mit ...Read More

The best way to transition to a new role is not to move companies. If you can find a way to work with the team/manager/peers who are in Enterprise PMM, you already come equipped with a lot of the foundational aspects of knowing the product and while the competitors and customers might be different/or how you talk to them might be different, you’ll have a strong understanding of the product, now you just need to learn a new audience. And look, everyone always needs help. Offer to do some collater ...Read More

Absolutely you can make this jump - pmm is pmm at its core. Its about understanding the buyer, understanding the product, and bringing those together in a way that resonates. That skillset transfers regardless of segment. Are there differences? Sure. Enterprise deals are longer, more stakeholders involved, the buying committee is bigger, and the content needs are different (think business cases and ROI justification vs self-serve conversion). But all of that can be learned. Its not a different d ...Read More

This transition is very doable, but it requires being deliberate about closing specific gaps rather than just marketing your general PMM skills. Having moved into increasingly enterprise-focused roles across Salesforce, Tableau, and UiPath, here's how I'd think about it. Understand what's actually different in enterprise PMM. SMB/MM PMM tends to be higher volume, shorter cycles, more self-serve oriented. Enterprise is the opposite: longer sales cycles, multi-stakeholder buying committees, heavy ...Read More