Gusto Head of Product Marketing, Accountants • 3mo
A few specific tactics that have worked: First, establish UTM discipline before launch, not after. Every asset, every email, every campaign needs tagged URLs so you can actually trace what drove pipeline. This sounds obvious but it breaks down constantly. Second, work with analytics to create a "launch attribution window" and agree upfront on whether you're measuring influenced pipeline at 30/60/90 days. Without that agreement, every conversation about impact turns into a methodology debate. Las ...Read More
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