How do you see generative AI impacting where / how you use market research agencies?
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I see generative AI helping marketers understand what options they have for research so that they can ask agencies better questions around what methodologies to use. Gene...
3665 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 2y
Generative AI is reshaping how both in-house market research teams and agencies conduct their work, offering opportunities for enhanced efficiency and deeper insights. Ho...
698 Views
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How is AI influencing Market Research? I'm curious to know what your process is today to size the opportunity per product? What data do you leverage? What are the tools that you use? What's the top use case for GenAI in product marketing?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?How have you used market research to evolve your go-to-market strategy?How do you keep up with market intelligence with a busy schedule?