Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y
I see generative AI helping marketers understand what options they have for research so that they can ask agencies better questions around what methodologies to use. Generative AI can also help you with desk research as it can point you in the direction of the studies and analyst reports that cater to your nuanced needs. I personally wouldn't use generative AI to replace research agencies because the chance of a hallucination isn't worth it to me when my goal out of research is to remove potenti ...Read More
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