What are the best ways/tactics/channels to leverage my company's commissioned market research?
1 Answer
ServiceNow Director of Product Marketing • March 4
We incorporate our commissioned research into many of our product marketing decks, including first call decks, sales enablement decks, and go to market presentations. Competitive positioning and market data are critical to building out a strategic plan to capture market share and provide opportunity for upsell and cross sell of products and services.
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