Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1mo
I think companies massively underutilize commissioned research. In my past life, Ive seen how teams will spend longggg time on a study, present it, and then the insights basically disappear into a slide deck graveyard 😅 The most valuable research usually has way more life than a single presentation! I really think that commissioned research can magnify your story to the market - use it to strengthen your messaging, AND bring more credibility into campaigns + pitch decks. One of the biggest oppor ...Read More
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