How do you think about pricing when going from a single product to a multi-product platform?

Assuming you have a clear strategy, it always comes down to understanding your ideal, target customers. When going from a single product to multiple, you need to figure o...

For starters, going multi-product is hard! Like, really hard! And it's typically for reasons outside of pricing and packaging: sellers need to communicate a bigger narr...

Single product pricing is (relatively) straightforward. When you go to multiple products, or multiple SKUs of the same product (e.g. a Standard Edition vs. Premium vs. En...

This is one of the hardest types of pricing work that I’ve done. The biggest things to me were: Understand how interconnected these products should be: Do you expect th...

I would encourage you to make sure you’re putting the customer first whenever you encounter this. In my experience, it’s really tempting to bolt on the next product with...

This is a good question. Multiple products, sold successfully together can take a company from good to great. You now have multiple revenue streams and a chance to increa...