My company wants to go upmarket and increase the average sale price of its products. How do we do this?
3 Answers
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
Going upmarket is a company-wide initiative that goes well beyond just pricing. Your product needs to be optimized to support the next tier of buyers (for example more sc...
1769 Views
AssemblyAI CMO • 3y
Going upmarket is hard, but important to do. I think increasing your price and tackling a new customer segment should always start by looking through the product lens. T...
1661 Views
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ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 3y
Taking an existing product into a new market should always include pricing and packaging research. First, I would begin with some of the research methods that I've mentio...
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