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What are some of the best product go-to-market strategies used by best brands?

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3 Answers
Go-To-Market Strategy Launch Frameworks Launch Channels Launch Strategy
  1. Ankit Shah
    Ankit Shah

    Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 10mo

    Here are some of the best product GTM strategies that I have seen top brands use successfully: Product Led Growth (PLG) - They focus on self-serving and freemium tier, examples include Slack, Zoom Content/Education Led GTM - They focus on thought leadership, inbound content, and free education, examples include Hubspot, Atlassian Community Led GTM - They invest in user communities, amabassadors, and advocacy programs, examples include Figma, Notion, Braze Ecosystem Led GTM - They build or join a ...Read More

    16,183 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 1y

    The GTM Strategy depends highly on your product and your audience, but a few examples at a high level: Product-Led Growth (PLG) Slack, Zoom, Figma - let the product sell itself Free trials or freemium models that hook users organically Viral loops built right into the product experience Community-First Approach HubSpot built their entire empire on inbound marketing education Notion grew through power users creating templates and tutorials Less selling, more helping and building trust Vertical-Sp ...Read More

    1,915 Views
  3. Elizabeth Grossenbacher
    Elizabeth Grossenbacher

    Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y

    One of my favorite quotes in marketing is: “sell the hole, not the drill.” A marketing professor at Harvard, Theodore Levitt, lectured about this and would argue that people don’t want to buy a drill; they want a hole. The drill is just the tool used to create the hole. This is where I’ve seen some PMMs get it wrong; they focus on the benefits of their product before the outcome the customer is looking to achieve. Here’s what we know from human psychology: in both B2B and B2C settings, buyers pu ...Read More

    2,248 Views

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