What are some of the best product go-to-market strategies used by best brands?
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
Here are some of the best product GTM strategies that I have seen top brands use successfully: Product Led Growth (PLG) - They focus on self-serving and freemium tier, ex...
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The GTM Strategy depends highly on your product and your audience, but a few examples at a high level:Product-Led Growth (PLG)Slack, Zoom, Figma - let the product sell it...
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Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 2y
One of my favorite quotes in marketing is: “sell the hole, not the drill.” A marketing professor at Harvard, Theodore Levitt, lectured about this and would argue that peo...
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how to do a good go-to-market strategy for my company ? How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you differentiate pure product marketing GTM strategy and tactics from other functions within the company, for example from customer marketing or even the product manager? Who should own GTM strategy?What are the top AI products you use to fastrack the GTM for Product Marketing?What are the best approaches to crafting a Go-to-market strategy when you are trying to unbundle a product feature and position individually?