Sharebird
Sign Up / Sign In

How is AI changing Go to Market strategy and implementation? What are the opportunities vs risks here?

Answer
2 Answers
Go-To-Market Strategy
  1. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 3mo

    This can be a whole webinar topic! So much noise right now around this topic! Every company has a mandate to use AI and drive business outcomes. The opportunities 1) Better targeting and segmentationAI can analyze firmographic, behavioral, and product usage data to identify high intent accounts and ideal customer profiles faster than manual analysis. 2) Personalized messaging at scaleWe can now tailor outreach, landing pages, and in-app experiences by segment, role, or behavior without multiplyi ...Read More

    469 Views
  2. Raina Srivastava
    Raina Srivastava

    KiwiQ.AI Head of Marketing & GTM • 1y

    AI is transforming my GTM to be 80% strategy, 20 % execution - when it used to be the opposite. For GTM leaders at large companies like Adobe, Salesforce, Canva, and OpenAI, or smaller orgs: our marketing future is to think better and differently, with AI as an always-on partner. At KiwiQ.AI, we are a Gen AI startup building AI Assistants for GTM leaders. We need three things to create the product, GTM, and positioning in a rapidly changing, competitive market: Customer-backed strategy Agility i ...Read More

    465 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Manoj Gunti

Google Head of Product Marketing - Data & AI, Manoj Gunti on Go-To-Market Strategy

August 18 @ 10:00AM PT

Register
April Rassa

Celigo Vice President Product Marketing, April Rassa on Go-To-Market Strategy

March 10 @ 10:00AM PT

View Answers
Paul Rudwall

Hedra Head of Marketing, Paul Rudwall on Go-To-Market Strategy

January 7 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors