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Kevin Garcia
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Christine Sotelo-Dag
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Related Questions
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?What market research do you do to segment your market, understand each segment's needs, and inform the build/buy/partner strategy? And how do you share those insights? We have traditionally been focused on SMB / Mid-Market and are now trying to go to market to the Enterprise. What questions do you recommend we ask internally to get to product market fit with our new Enterprise pricing and packaging?How do you create user personas that the whole org can use? (Inc. Product and Design)?How do you leverage qualitative insights and data to build out a product messaging?