How do you get buy-in from your product team on your segmentation research?
1 Answer
The best way to get buy-in is to partner closely with your product team, involve them in every step of the process, and make joint decisions.
772 Views
Thursday, September 26 • 12PM PT
Increasing Sales Effectiveness through EnablementVirtual Event
+212
attendees
Related Ask Me Anything Sessions
Cisco Product Marketing Leader, Elizabeth Grossenbacher on Competitive Positioning
Splunk Sr. Director, Product Marketing - Observability, Michael Olson on Competitive Positioning
Amazon Head of Product Marketing, AWS OpenSource Analytics, Kate Hodgins on Competitive Positioning
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Enable VP of Product Marketing
Priya Gill
SurveyMonkey Head of Global Marketing
Amanda Groves
Enable VP of Product Marketing
Related Questions
Can you share a dashboard of KPIs for a PMM organization in a startup?How do you get to creative, consistent and differentiated messaging?Do you have any frameworks for discerning pricing and packaging of single vs bundled solutions? What about consideration around early adoption pricing, seasonal discount, and/or trial to purchase conversion incentives?How different is a product launch for an acquired product vs built in-house?What are common mistakes product marketers make when segmenting their customer base and tailoring their messaging?Which framework can Product Marketing and Product collaborate on to exchange competitive insights for prioritizing the product roadmap and achieving successful attachment rates?