UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Jul 9
The most common mistake people make when pivoting to PMM is treating it as a messaging upgrade to their existing job. It's not. PMM is fundamentally about owning the commercial thesis for a product in the market, and that requires a different operating model than most marketing roles. What actually matters for the pivot: Get exposure to the sales motion before you have the title. The single biggest gap most people from brand, content, or demand gen marketing bring into PMM is a poor model of how ...Read More
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