Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
All the various growth methodologies or go-to-market methodologies, whether product-led or sales-led, do share some commonalities. In the case of PLG, you utilize the product to sell more and achieve incremental consumption over time. That being said, there's still effort required to get people to find the product. That can be done through word of mouth, it can be done through SEO and online advertising, or it can be done through a type of a customer engagement team or prospect engagement team t ...Read More
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