How does your team divide up the responsibility between the PMM team and the Campaign team? How has that worked for the new products/new markets for existing products that company has wanted to go into, where the campaign team cannot just package up existing asset but needs to create a PoV?
Amperity SVP, Head of Marketing • 6y
PMMs are responsible for the following: Positioning Statement & Messaging - This is the heart of Product Marketing. Using our expertise, we'll create the positioning...
6193 Views
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
The setup at my previous company, Mixpanel, is one that I’ve seen be more and more common at businesses scaling up. We have two arms of marketing: product / content and g...
1264 Views
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Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
PMMs are experts on the “who” (i.e. target personas) and “why” (messaging for these personas) while Campaign is the expert on the “how” (channels/tactics to reach these p...
837 Views
Marketing Strategy Consultant • 3y
Interesting question. I'll say Demand Gen (a.k.a campaigns team) owns the offer and executive associated with the campaign the product marketing team owns the strategy an...
589 Views
Related Questions
If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what? How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?How is your PMM team structured?Where do you see Product Marketing in the org design: Marketing, Product or its own standalone function ?What has worked well (or not) when positioning your product marketing team within a larger marketing org?When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?