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If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?

2 Answers
JD Prater
JD Prater
Graft Head Of MarketingJanuary 8

I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly. 

Working in startups means lots of change and course correcting. It also means you're going to learn new information and have to adapt to it. Therefore, I advise PMMs to create a lose outline rather than a follow a template line-by-line. 

Here's what I'm currently doing in my new role at AWS (reminder it's a big company).

  1. 30 days
    1. Meet as many people as possible. I met over 40 people in my first days. Some meetings where very fruitful others where one time meetings. But this allowed me to introduce myself, what I'm going to be working on, undestand their role, and how we will work together moving forward. 
    2. Complete HR & IT stuff (payroll, setup computer, etc)
    3. Get access to tools that I'll use everyday 
    4. Set up 1:1 meetings with my manager and monthly skip-levels with appropiate stakeholders
    5. Understand team goals and how I contribute to them
    6. Ask lots of questions with fresh eyes
  2. 60 days
    1. Start to internalize how the teams operate and cooperate
    2. Understand how the business generates revenue and the levers that can be pulled to influence it
    3. Understand the different team's goals (how are teams measured and how is success defined)
    4. Complete necessary internal trainings
    5. Formulate and document gaps in current process
    6. Ask to be added to standing meetings to get additional context
    7. Keep meeting more team members
  3. 90 days
    1. Start working on a cross-functional project and/or take the lead a new one
    2. Complete outstanding onboarding tasks
    3. Keep meeting more team members
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Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingOctober 19

Keep it simple. Think about it like this:

  1. 30 days - Be a sponge. Listen, observe, and learn.

  2. 60 days - Integrate & Show Value. Build some key relationships & identify 2-3 quick wins you can execute

    1. What are 1-2 things that will create value for the business and specific stakeholders that you can do well? And can execute in a relatively short period?

    2. Who are the people you need to get to know?

  3. 90 days - Run. Build on your early wins by taking on a few more meaty projects that have a big business impact.

    1. I would also encourage you to make sure by this time that you understand the product and feel comfortable demoing it. You should also understand what motivates your customers/prospects to buy from your business and why they don't (why you win and lose). You can do this via listen to gong calls

Sharebird and Product Marketing Alliance have good templates. Also Sirius Decisions (now owned by Forrester). I'd also check out different JDs online - many companies outline JDs as what that role will be doing in the first 30/60/90 days. You can use this data to help build your own.

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