If you're new to PMM, what's a good way to think about, contextualize, and approach a 30/60/90 plan if you've never done one before? Also, are there any templates/resources you'd recommend as a jumping-off point?

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3 Answers

Product Marketing 30/60/90 Day Plan

JD Prater

Ting VP of Marketing • 5y

I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly. Working in startups means lots of change and course correcting. It also means you're going to learn new information and have to adapt to it. Therefore, I advise PMMs to create a lose outline rather than a follow a template li ...Read More

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Holly Xiao

HeyGen Head of B2B Marketing • 1y

At its core, the 30/60/90 plan is about setting yourself and your team up for sustainable success while building credibility through some quick wins early on. Sharebird has some pretty good templates, and I’d recommend reading The First 90 Days by Michael Watkins for a solid framework. Here’s how I typically think about a 30/60/90 day plan: 30 Days: Listen & learn In the first 30 days, your focus should be on absorbing as much information as possible. Think of it as laying the foundation. ...Read More

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Aurelia Solomon

Salesforce Senior Director, Product Marketing • 2y

Keep it simple. Think about it like this: 30 days - Be a sponge. Listen, observe, and learn. 60 days - Integrate & Show Value. Build some key relationships & identify 2-3 quick wins you can execute What are 1-2 things that will create value for the business and specific stakeholders that you can do well? And can execute in a relatively short period? Who are the people you need to get to know? 90 days - Run. Build on your early wins by taking on a few more meaty projects that have a big b ...Read More

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