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What are major setbacks and struggles while executing your ideas?

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2 Answers
Product Marketing Skills
  1. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 11mo

    I have learned that you will not get an idea prioritized, especially if you need resources by just asking for it and waiting. Let me explain further on what I expect from my team when they have a new idea. I am in a lot of meetings and have a large scope. This isn't meant to brag or sound important, it is meant to inform that time and context switching are the kryptonite to my day. Instead of setting up a meeting with me, sharing an idea in that meeting without a pre-read, and then waiting for m ...Read More

    581 Views
  2. Erica Conti
    Erica Conti

    Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo

    I like to consider myself an experimentation-oriented PMM, so I can definitely face pushback when executing on a new idea! I've found the following helps to bring leadership and partner teams along - Paint the picture: When you're presenting the idea, lead with your vision for the launch, campaign, or activation. Why will customers engage with it? What could it look like in the wild (consider mocking up creative to do this)? It should be easy for partner teams to not only grok, but also get exci ...Read More

    1,380 Views

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