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What are some tips for getting into the product marketing field?

Product Marketing Career Path
1 Answer
Holly Xiao
Holly Xiao•
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HeyGen Head of B2B Marketing • 3y
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I answered a similar question below so copying my answer here. It’s so important to develop transferrable skills even if you aren’t in a PMM role. That proactive attitud...
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What's the best way to enter the product marketing field? If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What are some suggestions or tips for how to segue in product marketing?How do you strengthen your product marketing skillset on the job when time is of the essence?What's the most important piece of advice you'd have for an undergrad student who wants to land an entry-level PMM job, despite the fact that a bulk of PMM jobs require an MBA? Scenario — you’ve just landed your first Product Marketing role. What ideas or projects would you try to take on and lead, and what skills do you need to make those projects as successful as possible?
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