When it comes to hiring a segment PMM like an Enterprise Product Marketer, one key trait I look for is someone who is problem-solver. As an enterprise PMM, you’ll need to identify and investigate business issues, read through the data, and solve challenges or make appropriate suggestions and be able to pivot when needed to get the desired results. I would also prioritize communication and story-telling abilities. From internal enablement to GTM functions-– a PMM needs to tell a compelling story with a POV to spur action.
Great question! I generally look for folks that have a bit more of a technical background or have worked with products that are a bit more technical in nature. Specifically I’m not looking for them to be technical, but I want them to understand when they need help, and when to turn to a sales engineer or PM rather than struggle through it, or ignore a concept.
Another key component is experience working with large companies, understanding the nature of how a big company is structured and how deals work through a bigger company is key. Having analyst relation experience is also valuable. When dealing with Enterprise companies, they often turn to Gartner, Forrester and other analyst firms for their opinion.
Finally I look for the traditional PMM components. Are they a good writer, do they understand how to do positioning and messaging, can they train sales teams on new features and how do they handle a product launch?
I'm currently recruiting for Enterprise PMMs, so if you're interested (and want to make a move to Amsterdam) in joining Miro, reach out!
This doesn’t take away the core traits that I look in every PMM. Strong storytelling. Strong collaboration skills. Ability to be a GTM orchestrator. And someone who is not shy to romance the product