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2 Answers
Vishal Naik
Google Product Marketing Lead • July 14
The best sales people that I’ve worked with “know enough to be dangerous” meaning they dont try to know everything, but they know enough to have a basic conversation and then know the right resources to bring in to continue the conversation. So I try to arm Sales with 101 level content so that if......Read More
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Justine Davis
Atlassian VP / Head of Product Marketing, Agile and DevOps solutions • November 17
Traditional sales tactics will not help you start conversations with developers. you will rely more on content marketing than sales in order to "sell" to developers. Do not cold call developers. Instead make it very clear how your product will solve developer problems on a very technical leve......Read More
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Priya Gill
Momentive (SurveyMonkey) Vice President, Product Marketing • June 30
You need to prove that there's market demand for it and that the customer is willing to pay for it. Or that it's a major cause of churn which clearly shows monetary impact. That can be validated in a number of ways: analyst validation, customer/prospect validation, willingness to pay research. A ......Read More
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Brianne Shally
Nextdoor Head of Product Marketing • January 12
Here are a few of my approaches to influence product leadership on the product priorities: * Work cross-functionally across UX, research, Data Science, Product Operations, Sales, etc. to incorporate everyone's input so Product Marketing's list represent all input and is the source of tru......Read More
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Matt Hodges
Atlassian Head of Marketing, Confluence • December 14
1. How do competing offerings solve the problem for their customers today? 2. How do competitors price and package their own solution to this problem? 3. Are there opportunities to amplify a solution to the problem trying to be solved with product that's "already on the shelf"? i.e. How ca......Read More
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Laura Jones
Instacart Chief Marketing Officer • December 8
One way I have approached this is to bring the cross-functional team together for a Design Sprint. Sprints are one of the most effective ways to quickly align a team around key insights and develop a customer-centric product solution. Having PMMs participate in or even lead these sprints is a gre......Read More
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Gregg Miller
Oyster® VP of Product Marketing • February 11
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a P......Read More
1479 Views
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Jeffrey Vocell
VP of Product Marketing • July 21
Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... 1. Establish a personal relationship with your product stakeholders. Get to know them and what drives them (beyond just work). I had one PM I used to work with who......Read More
341 Views
Related Questions
How do you know when you have enough solid information to put forward a product suggestion?What template do you use when pitching customer/prospect priorities to Product leadership?What do you bring to the conversation during product/feature discovery?How do you get product management to bring you into initial design process?How do you establish credibility with product management when you are new to the product marketing team?How do you build great working relationship/s with your PM/s and other product stakeholders?