When and how does a sales team engage when marketing to developers?
4 Answers
ServiceNow VP Dev marketing, Community, Dev rel • 3y
Traditional sales tactics will not help you start conversations with developers. you will rely more on content marketing than sales in order to "sell" to developers. Do...
796 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
The best sales people that I’ve worked with “know enough to be dangerous” meaning they dont try to know everything, but they know enough to have a basic conversation and ...
1471 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
It depends on the organization's GTM motion. My previous company, Crossbeam is hybrid, eg. sales-led and product-led. They drive leads to sales and follow a traditional "...
468 Views
Amazon Product Marketing at Fire TV (Smart TVs) • 2y
This is a really good question. I like to bring in the sales PoCs at the right milestone in your customer purchase journey till you make the sale. I like to leverage sale...
1169 Views
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What are your lessons learned about successfully marketing to developers?How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?What advice could you share for people marketing to developers?How does developer product marketing fundamentally change when you're targeting enterprise companies as buyers?Which marketing channels do you use to reach dev audience during your launch? Do you ignore emails? Do you use dev communities?How do you build a developer GTM strategy?