What does earning roadmap influence mean to you, and how is that different than just having influence?
3 Answers
Iterable Head of Product Marketing • 6mo
Earning roadmap influence means being seen as someone whose specific lived experience contributes something unique that cannot be obtained from any other source.It's abou...
405 Views
Stripe Head of Marketing, SaaS Products (Revenue Finance Automation) • 6mo
Earning roadmap influence means being perceived as a market expert and the authentic voice of the customer and field.It's about having pattern recognition that instills c...
383 Views
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BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 6mo
Earning roadmap influence means experiencing a pull from product to input into the roadmap, rather than pushing for inclusion.It's when product management seeks out PMM's...
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Related Questions
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What definitely doesn't work when it comes to influencing the roadmap?What recommendations do you have for influencing the roadmap early?What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?