Instacart Vice President, Consumer Marketing • 8mo
A differentiation strategy and approach to product storytelling I’ve long admired is Tiffany’s. The jewelry company has successfully combined product AND marketing to achieve distinction -- serving as a model of the PMM mantra, “know your user, know your product and connect the two”. Tiffany’s delivers highly crafted, timeless designs (functional benefit) while staying true to a distinct set of assets and a consistent approach to storytelling (emotional payoff). A standout example of this is the ...Read More
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