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What is the most effective way to communicate about your work? Sometimes GTM may take credit for your work

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2 Answers
  1. John Heywood
    John Heywood

    Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y

    I've been fortunate in that I haven't found myself in a situation where GTM teams are taking credit for my work, though I can imagine that if that's happening, it could be frustrating. With this said, I'll keep my advice simple: Do your best to let go of concerns over who gets credit for the work, and instead focus on doing what is most impactful for the business, for Sales, for your customers & partners, and for your team. If you do the right work, good things will follow. The second part o ...Read More

    705 Views
  2. Indy Sen
    Indy Sen

    Canva GTM Advisor/Fractional Leader/Author | Formerly Google, Salesforce, Box, Mulesoft, WeWork, Matterport, Canva • 1y

    I would love to better understand this question. Can you please rephrase?

    In general, whenever I hear someone talk about a “GTM team”, I get nervous because that label can mean so many different things.

    More often than not, it comes in the shape of a slapped-together tiger team that’s the byproduct of executive “hand-waving”, either because they’re not getting what they want out of marketing, or sales, or product.

    I’d love to learn more, but in the meantime, proceed with caution, friend.

    1,135 Views

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