Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 5mo
The best approach to working with sales is to start by earning the right to influence, not by showing up with answers. Sales lives in a reactive world — live objections, quota pressure, moving targets — and you can’t build effective enablement without first understanding how they actually sell, not how the process is supposed to work on paper. That means listening to calls, shadowing deals, sitting in forecast reviews, and asking reps what’s hard, what keeps coming up, and where they feel stuck. ...Read More
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