What is the relationship between messaging and the unique value proposition of a feature? Which encompasses the other?
1 Answer
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud • April 18
This is a really interesting question.
The way to think about this is somewhat as part of building blocks.
The company's positioning is at the foundation. The value positioning is often core to this. Then often different features are proof points of this value positioning for the product or company.
The messaging for the company, product and feature should build upon this foundation.
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