What is the relationship between messaging and the unique value proposition of a feature? Which encompasses the other?
1 Answer
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud • April 18
This is a really interesting question.
The way to think about this is somewhat as part of building blocks.
The company's positioning is at the foundation. The value positioning is often core to this. Then often different features are proof points of this value positioning for the product or company.
The messaging for the company, product and feature should build upon this foundation.
1655 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Related Questions
How do you incorporate JTBD into messaging? And if so, what's your approach to building that in?Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?What if any changes do you see product marketing facing over the next 2 years. A lot of industries and disciplines have seen disruption with the pandemic, what disruptions do you see facing product marketing?What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?What messaging process are you following and how is it values based?