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What is your perspective on hosting transactional and marketing emails within the same platform?

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1 Answers
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    totally fine and common! you just need to set up the permissions to run accordingly. most modern ESPs have this functionality baked in (HubSpot for example). you'll need to be clear about ownership and guard railing for different email types to keep things organized and within standard transactional email protocol v. marketing messages

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