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What Product Marketing workflows can benefit from AI?

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4 Answers
  1. Abid Chaudhry
    Abid Chaudhry

    ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • Thu

    Probably the most research, time-suck heavy work like synthesizing broad concepts or POVs. The thing AI can't do it tell you if a strategy is right, or if a framing actually resonates with your very human customers. You should reserve the judgement and sense-making work for yourself and delegate the bulk assembly and processing work to AI. 
    270 Views
  2. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • Fri

    Content creation, coding, and data connection workflows benefit.

    AI is used for blog creation, video editing, building dashboards, and connecting data across systems like Slack and Google Drive.
    41 Views
  3. David Esber
    David Esber

    Twilio Senior Director, Product Marketing • Fri

    Market research, user research, content dissemination, and launch co-pilots benefit.

    AI helps scale market context, produce podcasts and one-pagers from research, and scaffold launch work like FAQs and release notes.
    37 Views
  4. Raman Sharma
    Raman Sharma

    Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • Fri

    Research, learning, and building internal tools benefit greatly.

    AI accelerates research by condensing weeks into hours. It also enables building tools like ROI calculators without engineering support.
    38 Views

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