Wiz Senior Director Product Marketing • 1y
This is where I think you can tap into the human emotional side of your messaging/positioning. Your tech is solving a problem for a person: what lights them up/motivates them? What hinders them to get excited? In my current company, we spend a lot of time thinking about not only the technology that enables marketers, but also the creative side that fuels those campaigns built with our product. (We love being creative as marketers!) That means we spend time on both the technology, but also the cr ...Read More
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