Where do I use storytelling? Everywhere! What is a story? A story speaks to a specific audience and knows what compels them and captures their attention. It has a clear structure: a beginning, a middle, and an end. And a story is believable. You can (and should!) use these principles everywhere, which means you can use storytelling everywhere. Externally, I use storytelling in my first call deck with sales teams, in an event or a keynote presentation, and in ad campaigns and customer stories. Bu ...Read More
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