Wiz Senior Director Product Marketing • 1y
Since my PR days, I've actually used a traditional "story plot" framework, a lá a children's book -- complete with a setting, main character, conflict, climax, resolution as the basis for a high level narrative: Setting: What's happening in the world right now related to your space and customer? Don't limit yourself just to the acute context that your product solves; give yourself broader context for the world in which your main character lives Main character/conflict: This is your customer! Wha ...Read More
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