ServiceNow Director, Product Marketing - Employee Experience & HRSD | Formerly Microsoft, AT&T, Endurance International Group • 4mo
I’ve been guilty of this myself: using data as proof before the audience understands the problem. What I’ve learned is that data works best when it arrives late, not early. First establish what’s broken, what’s changing, or what’s at risk. Then use data to confirm what the audience already suspects. I also try to resist the urge to be exhaustive. One strong data point that reframes how someone thinks is usually more effective than ten that just reinforce credibility. Data should sharpen the stor ...Read More
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