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Which core PMM activities—messaging, competitive intelligence, content creation, customer research—are you redesigning around AI capabilities, and which remain fundamentally human-driven?

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1 Answers
  1. Talia Moyal
    Talia Moyal

    Lovable B2B PMM Lead • 3mo

    Anything that includes generating drafts, automating workflows, or repurposing materials, definitely uses AI. Anything that gets to an editorial stage, requires nuance, or is in an execution phase, needs a human-in-the-loop (i.e. coordinating across different vendors, reviewing writing drafts, reviewing creative). Humans are here to provide judgement / taste controls. Human-in-the-loop is really the key for me here. You should treat AI as your thought partner. It's not there to do all the work f ...Read More

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