What is the most efficient way to validate messaging with customers?
4 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 5y
I think I addressed this above. It's vital for you to get objective opinions about your idea. Chances are you've been exposed to your concept for so long that you've lo...
1155 Views
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 3y
The short answer here is that surveys are probably the most efficient way to validate messaging with customers. It's quick and inexpensive, and can get you a quick read o...
544 Views
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Davidson College Director, The Jay Hurt Hub for Innovation and Entrepreneurship • 6y
I'm a fan of the highlighter test method. We generally will take advantage of being present at an event (know this is challenging in today's environment) and take about 2...
1320 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
I've answered a similar question in the AMA in response to "Are there ways to test our messaging without spending a dollar on external validation?" In short, there are t...
1508 Views
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