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How do you decide what lives in the Program Office versus what belongs in Sales Operations?

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  1. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • Jun 11

    For me, the distinction is pretty simple. Sales Operations owns the business of today. The Program Office owns building the business of tomorrow. Sales Ops should be focused on running the engine: forecasting, reporting, territory management, compensation, quota, process compliance, data quality, and the day-to-day mechanics that keep the business operating. The Program Office should be focused on change. New motions, new capabilities, new programs, new tools, cross-functional initiatives, trans ...Read More

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