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What challenges have you faced in revenue forecasting, and how did you overcome them?

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1 Answers
  1. Zeina Marcotte
    Zeina Marcotte

    LinkedIn Senior Director, Strategic Accounts - LMS Sales Operations • 7mo

    The biggest forecasting challenge I faced occurred when market dynamics shifted suddenly. In the summer of 2022, we noticed customer behavior really changing. Interest rates were higher; customers were spending less. Our forecast was becoming less and less predictable. To help create more clarity, I built out a scenario model that would allow me to triangulate between multiple different potential outcomes. The model includes: Renewal Scenarios: Ability to choose between different fiscal year tre ...Read More

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