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How do you integrate data from different sources (e.g., CRM, ERP, marketing automation) into your revenue forecasts?

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  1. Zeina Marcotte
    Zeina Marcotte

    LinkedIn Senior Director, Strategic Accounts - LMS Sales Operations • 7mo

    Start by defining which data sources you really need for forecasting, then work to integrate them in one platform and map any necessary fields. At the simplest and most manual form, that could look like downloading data from different tools into one excel file for modeling and ensuring any account identifiers are mapped to each other. At LinkedIn, we pull all our data into one data warehouse that we can then query.

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